tag:blogger.com,1999:blog-47371478482227967292024-03-14T05:26:30.576+02:00AnabasiInteractive communication, Sviluppo delle interfacce e Marketing digitale.beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.comBlogger34125tag:blogger.com,1999:blog-4737147848222796729.post-14211188506397657552009-08-30T07:36:00.010+02:002009-08-30T20:51:00.325+02:00YouTube e la Pubblicità, videoCome trasformare YouTube in una macchina da soldi è stato il grande tema degli ultimi due anni legato alla capacita di Goggle di diversificare le proprie fonti di ricavo, pur rimanendo nell'ambito degli spazi pubblicitari, e quindi migliorare ulteriormente i propri risultati finanziari.<br />In una continua fase di ampliamento, Google ha esteso il prodotto YouTube Promoted Video ads consentendo agli sponsor di inserire i propri video nella sezione "Video correlati" che precedentemente apparivano solamente nella pagina di risposta alla ricerca.<br /><br />Ma in una logica di lungo periodo la novità più interessante riguarda lo sviluppo della sezione <a href="http://www.youtube.com/news">news</a> con l'intento di diventare il punto di riferimento per il settore televisivo nazionale e per quello locale in cambio di visibilità e raccolta pubblicitaria.<br />Si tratta di un passaggio che rischierà di diventare determinante nella misura in cui favorirà il fenomeno dell' <a href="http://anabasi.blogspot.com/2009/01/unbundling-media-01.html">Unbundling media</a> anche a livello video, in particolar modo a livello locale.<br /><br />Il tutto nel momento in cui anche YouTube entra a far parte della seconda fase dell'iniziativa "The Pool", lanciata a giugno da Vivaki del Gruppo Publicis e destinata a definire, insieme a tutti i protagonisti del settore, gli standard degli spot video on line.beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-15519729254060193332009-08-29T15:12:00.007+02:002009-08-29T15:51:27.943+02:00Asics, il Design e i BloggerLe iniziative che coinvolgono utenti più o meno attivi sulla rete si moltiplicano (vedi un post successivo su alcune iniziative di crowdsourcing con polemiche allegate) e tra queste una interessante per la concezione e per l'esecuzione è "<a href="http://leftright.asics.eu/">What's a left without a right</a>" della <a href="http://www.asics.co.uk/about/">Asics</a>.<br />L'agenzia coinvolta, la <a href="http://www.amsterdamworldwide.com/">Amsterdam Worldwide</a>, ha fatto realizzare una serie di oggetti legati agli anni '80 dalla <a href="http://www.freedomofcreation.com/">Freedom of Creation</a>, per celebrare una collezione che si ispira a quel periodo.<br /><br />I dieci fortunati blogger che hanno ricevuto il prodotto si sono però trovati dinanzi un pacco dal contenuto un po' "Strano".<br /><br />Per arrivare all'oggetto realizzato con una stampante 3D bisogna distruggere l'involucro costruito anch'esso con una stampante 3D. A quel punto il blogger si trova per le mani due metà di due oggetti diversi e da lì parte la caccia alla ricerca delle altre metà: la destra o la sinistra.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtkpDqeUdc91NYwICgj9_vguDeOeoxIH8XHwzNYoXuENotDZfHT6fkGSKKe_i5Ga0yL7eyoKqla3GCGYjVb9ScJ75kwhGAdJTLqHmN2pLCKV5mwJI907PlKn7W5D9C-E_qJPpL-GBuY_Z6/s1600-h/mcsmallASICSPackage.jpg"><img style="cursor: pointer; width: 309px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtkpDqeUdc91NYwICgj9_vguDeOeoxIH8XHwzNYoXuENotDZfHT6fkGSKKe_i5Ga0yL7eyoKqla3GCGYjVb9ScJ75kwhGAdJTLqHmN2pLCKV5mwJI907PlKn7W5D9C-E_qJPpL-GBuY_Z6/s320/mcsmallASICSPackage.jpg" alt="" id="BLOGGER_PHOTO_ID_5375382406466580498" border="0" /></a><br /><br /><br /><br /><br />Tra i blogger coinvolti un italiano, <a href="http://www.frizzifrizzi.it/">Frizzifrizzi</a>, di cui potete leggere l'esperienza <a href="http://www.frizzifrizzi.it/?s=asics&submit.x=0&submit.y=0">qui</a>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-36381774599965146092009-08-06T09:58:00.019+02:002009-08-10T10:09:17.958+02:00Communication, SocialDesign, Productio...Communication, SocialDesign, Production, Distibution, - Lauren Luke -<br /><br /><br /><br />A scuola, Luaren Luke, era la vittima preferita per il suo aspetto, una<br />Ugly Betty ante litteram per capirci, ragazza madre all'età di 16: non esattamente una storia di successo personale.<br />Ma possedeva un talento particolare e a Luglio, a 26 anni, ha lanciato la propria<br />linea di prodotti di cosmesi, by Lauren Luke: da e-bay ad una delle più rinomate catene di negozi per la cura del corpo. Come?<br /><br /><br /><br />8 Giugno 2007. Un ragazza inglese timida, dal viso regolare, e che si mostrerà poi con un sorriso solare e occhi scintillanti, apre il proprio canale su Youtube, <a title="Il canale di Lauren Luke" target="_blank" href="http://www.youtube.com/user/panacea81?blend=1&ob=4" id="t4hk">Panacea81</a>. Lo fa creando delle lezioni di trucco, sì proprio di make up.<br />In questo modo decide infatti di rispondere alle richieste dei clienti che acquistavano su e-bay i prodotti di bellezza che lei vendeva, accompagnati dalle fotografie che la ritraevano con il trucco applicato.<br />Il primo video non è esattamente entusiasmante anche se, per chi interessato, istruttivo poiché tutte le operazioni vengono eseguite passo passo.<br /><br /><object width="445" height="364"><param name="movie" value="http://www.youtube-nocookie.com/v/Q00H_H9vg6U&hl=en&fs=1&color1=0x006699&color2=0x54abd6&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube-nocookie.com/v/Q00H_H9vg6U&hl=en&fs=1&color1=0x006699&color2=0x54abd6&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object><br /><br />Oggi Lauren ha raggiunto un'altra sicurezza e capacità espositiva,<br /><br /><object width="580" height="360"><param name="movie" value="http://www.youtube-nocookie.com/v/FnFfZSwPCfU&hl=en&fs=1&color1=0x006699&color2=0x54abd6&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube-nocookie.com/v/FnFfZSwPCfU&hl=en&fs=1&color1=0x006699&color2=0x54abd6&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object><br />Dal primo video ad oggi, in due anni, non è cambiata solo la capacità espressiva di Luaren ma anche e soprattutto il suo destino personale<br /><br />Lauren ha aperto un <a href="http://www.bylaurenluke.com/">sito</a>.<br /><br />A Marzo 2008 è nato un fan <a href="http://www.youtube.com/user/panacea81fanpage">club</a>, oggi un po' dimesso.<br /><br /><br />I fan, uomini e donne hanno iniziato ha produrre contenuti creando dei mash up con le sue immagini e suoi video<br /><br /><object width="445" height="364"><param name="movie" value="http://www.youtube-nocookie.com/v/vjRBElYwEjY&hl=en&fs=1&color1=0x006699&color2=0x54abd6&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube-nocookie.com/v/vjRBElYwEjY&hl=en&fs=1&color1=0x006699&color2=0x54abd6&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object><br /><br />Nel Novembre 2008, la BBC ha realizzato un <a href="http://www.bbc.co.uk/insideout/content/articles/2008/11/18/north_east_s14_w10_makeup_feature.shtml">servizio</a> su di lei per "insideout"<br /><br /><object width="445" height="364"><param name="movie" value="http://www.youtube-nocookie.com/v/sxy-TxCXH6Y&hl=en&fs=1&color1=0x006699&color2=0x54abd6&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube-nocookie.com/v/sxy-TxCXH6Y&hl=en&fs=1&color1=0x006699&color2=0x54abd6&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object><br /><br />Lauren ha creato una propria collezione che ha iniziato vendere sul proprio sito e che da Luglio 2009 è stata messa in distribuzione nella catena dei negozi <a href="http://www.sephora.com/">Sephora</a> e con una <a href="http://www.sephora.com/browse/brand_hierarchy.jhtml?brandId=Lauren%20Luke&list=list">presenza definita</a> sul sito della stessa azienda.<br /><br />Questa vicenda dai toni così teneri fa nascere alcune domande, alcune legate al personaggio e alle ragioni del suo "fascino", altre relative alla sua capacità di gestione comunicativa e operativa. Probabilmente le risposte saranno più interconnesse di quanto non sembri a prima vista.<br />Tralasciando per ora gli aspetti più squisitamente legati all'immagine, concentriamoci sui fatti concreti.<br /><br />Il miracolo non è avvenuto per caso: ha trovato due "affettuosi genitori" in <a href="http://www.anomalynyc.com/">Anomaly</a> e <a href="http://www.zorbit.com/">Zorbit</a> che nel frattempo è stata acquistata dal gruppo <a href="http://www.maesa.com/prod/index.php">Maesa</a>.<br /><br />Sono quelli di Anomaly ad aver scoperto la fresca immagine di Lauren, aver creato il marchio, trovato il produttore, lanciato la linea by Lauren Luke, stretto gli accordi commerciali on line e off line e siglato il contratto per un libro.<br /><br />Perfetto<br /><br />E lei? Lei sembra ed è veramente genuina nella sua capacità di parlare normalmente alle ragazze e alle donne normali che sono, tante, alla ricerca di una guida pulita, affidabile, competente ma non tradizionale.<br /><br />Un sistema di comunicazione diretto, spontaneo, semplice e coinvolgente, che sulla propria strada ha incontrato qualcuno capace di valorizzarlo senza stravolgerlo, di sviluppare il Design del progetto, cercare i Partner per la produzione, Zorbit, e la distribuzione, Sephora.<br /><br /><a href="http://beaute-blog.blogspot.com/2009/04/la-star-du-make-up-sur-youtube-lance-sa.html">Altre</a> sono pronte a seguirla<br /><br />Perfettobeppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-29657980466769624952009-08-02T08:17:00.021+02:002009-08-02T10:54:52.671+02:00Spontaneo o geniale: Tutto in 10 giorniI <span class="blsp-spelling-error" id="SPELLING_ERROR_0">protagonisti</span>: due <span class="blsp-spelling-error" id="SPELLING_ERROR_1">sposini</span>, i loro "compari" e le loro "<span class="blsp-spelling-error" id="SPELLING_ERROR_2">commari</span>", un improbabile impresario, un possibile intruso e "la mente": la colonna sonora o la discolpa.<br /><br />Antefatto<br />12 mesi fa esce <a href="http://www.youtube.com/watch?v=X2IExa2A198"><span class="blsp-spelling-error" id="SPELLING_ERROR_3">Forever</span></a> che canta l'amore eterno in R&B e il cui interprete, <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Chris</span> <a href="http://en.wikipedia.org/wiki/Chris_Brown_%28entertainer%29"><span class="blsp-spelling-error" id="SPELLING_ERROR_5">Brown</span></a>, si rende <span class="blsp-spelling-error" id="SPELLING_ERROR_6">protagonista</span> del pestaggio della propria fidanzata, <a href="http://en.wikipedia.org/wiki/Rihanna"><span class="blsp-spelling-error" id="SPELLING_ERROR_7">Rihanna</span></a>. Dopo la violenza domestica del febbraio 2009, la carriera della stella americana si arresta bruscamente: tour interrotto, canzoni escluse dalle radio nazionali, spot ritirati, cancellata la <span class="blsp-spelling-error" id="SPELLING_ERROR_8">partecipazione</span> alla cerimonia della consegna dei <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Grammy</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_10">Awards</span>, <span class="blsp-spelling-error" id="SPELLING_ERROR_11">posticitpata</span> a data da definire l'uscita del nuovo album: un disastro.<br />Nel frattempo il ragazzo è stato condannato e, udite udite, il 5 Agosto verrà emanata la sentenza definitiva. Il cantante ha tenuto un profilo bassissimo mentre le <span class="blsp-spelling-error" id="SPELLING_ERROR_12">associazioni</span> contro al violenza domestica <span class="blsp-spelling-error" id="SPELLING_ERROR_13">protestavano</span> per la sentenza ritenuta troppo mite.<br />Queste le sue scuse pubbliche attraverso il<a href="http://www.youtube.com/user/ChrisBrownTV"> canale</a> su YouTube.<br /><br />Atto primo<br />A metà luglio, <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Jill</span> e <span class="blsp-spelling-error" id="SPELLING_ERROR_15">Kevin</span> organizzano così l'<a href="http://www.youtube.com/watch?v=4-94JhLEiN0">ingresso </a>in chiesa del proprio matrimonio. Postano il video su <span class="blsp-spelling-error" id="SPELLING_ERROR_16">Youtube</span> il 19 luglio e in 10 giorni ottengono 15 milioni di visite. La colonna sonora? <span class="blsp-spelling-error" id="SPELLING_ERROR_17">Forever</span>.<br /><br />Intermezzo, forse non previsto.<br />Una casa di produzione <span class="blsp-spelling-error" id="SPELLING_ERROR_18">newyorkese</span>, la <a href="http://www.youtube.com/user/NYVideoProduction"><span class="blsp-spelling-error" id="SPELLING_ERROR_19">Indigo</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_20">Production</span></a>, realizza una parodia della cerimonia <span class="blsp-spelling-corrected" id="SPELLING_ERROR_21">portandola</span> dal primo all'ultimo <a href="http://www.youtube.com/user/NYVideoProduction#play/uploads/0/zbr2ao86ww0">giorno</a>. Al di là dei giudizi sul buon gusto, si tratta di un'operazione "<span class="blsp-spelling-error" id="SPELLING_ERROR_22">ri</span>-virale" molto <span class="blsp-spelling-error" id="SPELLING_ERROR_23">intelligente</span> da parte di un terzo incomodo forse veramente imprevisto.<br /><br />Atto secondo<br />L'impresario di YouTube, Google, si affretta a raccontare gli effetti miracolosi della propria <a href="http://googleblog.blogspot.com/2008/10/i-clicked-to-buy-and-i-liked-it.html">piattaforma</a> di gestione dei contenuti e dei diritti, <span class="blsp-spelling-error" id="SPELLING_ERROR_24">ContentID</span>, rilasciata 20 giorni prima, il 10 luglio, attraverso la quale i possessori di diritti audio e video possono controllare l'uso del proprio materiale da parte degli utenti e stabilire come <span class="blsp-spelling-error" id="SPELLING_ERROR_25">monetizzarlo</span> oppure farlo cancellare. Un <a href="http://www.youtube.com/t/contentid">sistema </a>sofisticato sia per la parte di <span class="blsp-spelling-error" id="SPELLING_ERROR_26">riconoscimento</span> automatico sia per la parte di gestione <span class="blsp-spelling-error" id="SPELLING_ERROR_27">pubblicitaria</span>.<br />In un <a href="http://googleblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube.html">post</a> del 30 luglio ci viene infatti spiegato come, <span class="blsp-spelling-error" id="SPELLING_ERROR_28">riconosciuta</span> la colonna sonora del video dei due <span class="blsp-spelling-error" id="SPELLING_ERROR_29">sposini</span>, sia scattato un sistema di <span class="blsp-spelling-error" id="SPELLING_ERROR_30">sponsorizzazione</span> e di promozione, che ha portato una canzone vecchia di un anno e <span class="blsp-spelling-error" id="SPELLING_ERROR_31">virtualmente</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_32">bannata</span> per il <span class="blsp-spelling-error" id="SPELLING_ERROR_33">comportamento</span> del suo interprete - ma questo non viene detto - ad occupare i primi posti delle classifiche di <span class="blsp-spelling-error" id="SPELLING_ERROR_34">ITunes</span> e <span class="blsp-spelling-error" id="SPELLING_ERROR_35">Amazon</span>.<br /><br /><br />L'epilogo<br />Visto il risultato "inatteso" i due <span class="blsp-spelling-error" id="SPELLING_ERROR_36">sposini</span> aprono un proprio <a href="http://www.jkweddingdance.com/">sito </a>dove promuovono una <span class="blsp-spelling-error" id="SPELLING_ERROR_37">sottoscrizione</span> di fondi per... si avete indovinato... un'<a href="https://www.thedatabank.com/dpg/114/donate.asp?formid=JillandKevin"><span class="blsp-spelling-error" id="SPELLING_ERROR_38">associazione</span> </a>che si batte contro la violenza domestica. Qui veniamo anche a sapere che: "<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:85%;" ><span class="Apple-style-span" style="color: rgb(34, 34, 34); line-height: 13px;font-family:Tahoma;" ><span class="blsp-spelling-error" id="SPELLING_ERROR_39">Violence</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_40">prevention</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_41">and</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_42">intervention</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_43">is</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_44">an</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_45">important</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_46">issue</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_47">to</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_48">both</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_49">Jilland</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_50">Kevin</span><span style="color: rgb(0, 0, 0);">. </span><span class="blsp-spelling-error" id="SPELLING_ERROR_51">Jill</span><span style="color: rgb(0, 0, 0);">'s </span><span class="blsp-spelling-error" id="SPELLING_ERROR_52">current</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_53">PhD</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_54">work</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_55">focuses</span><span style="color: rgb(0, 0, 0);"> on </span><span class="blsp-spelling-error" id="SPELLING_ERROR_56">breaking</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_57">cycles</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_58">of</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_59">violence</span><span style="color: rgb(0, 0, 0);"> in </span><span class="blsp-spelling-error" id="SPELLING_ERROR_60">society</span><span style="color: rgb(0, 0, 0);">. </span><span class="blsp-spelling-error" id="SPELLING_ERROR_61">She</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_62">has</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_63">also</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_64">worked</span><span style="color: rgb(0, 0, 0);"> in </span><span class="blsp-spelling-error" id="SPELLING_ERROR_65">restorative</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_66">justice</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_67">and</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_68">community</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_69">mediation</span><span style="color: rgb(0, 0, 0);">. </span><span class="blsp-spelling-error" id="SPELLING_ERROR_70">Kevin</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_71">is</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_72">headed</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_73">to</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_74">law</span><span style="color: rgb(0, 0, 0);"> </span><span class="blsp-spelling-error" id="SPELLING_ERROR_75">school</span><span style="color: rgb(0, 0, 0);"> <span class="blsp-spelling-error" id="SPELLING_ERROR_76">du</span></span>e <span class="blsp-spelling-error" id="SPELLING_ERROR_77">to</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_78">his</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_79">passion</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_80">for</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_81">social</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_82">justice</span>."</span></span><span style="font-size:85%;"><br /></span><br />Il commento<br />Premessa l'ammirazione per l'idea e l'esecuzione, intermezzo compreso, delle tre una: o i due <span class="blsp-spelling-error" id="SPELLING_ERROR_83">sposini</span> sono da premio a <span class="blsp-spelling-error" id="SPELLING_ERROR_84">Cannes</span> per la sezione virali <span class="blsp-spelling-error" id="SPELLING_ERROR_85">UGC</span>, ammesso che esista, o i signori di <span class="blsp-spelling-error" id="SPELLING_ERROR_86">Goolge</span> sono il genio del male, oppure l'agente di <span class="blsp-spelling-error" id="SPELLING_ERROR_87">Chris</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_88">Brown</span> è il genio del male.<br /><br />Certo che scegliere <span class="blsp-spelling-error" id="SPELLING_ERROR_89">Forever</span> per la cerimonia non può essere stato casuale da parte di una ragazza che si occupa di questi temi e a meno di quindici giorni dalla <span class="blsp-spelling-error" id="SPELLING_ERROR_90">comunicazione</span> della sentenza definitiva del suo autore.beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com2tag:blogger.com,1999:blog-4737147848222796729.post-13286933234819154682009-02-26T11:58:00.012+02:002009-02-26T14:25:21.276+02:00Consumers remix clothes like a DJ does with music<span style="font-family: times new roman;font-size:100%;" >In 2009 the only visible trend is that there are no unique visible trends.</span><span style="font-size:100%;"><br /></span><span style="font-family: times new roman;font-size:100%;" >Using netzine and blogrolls, consumers are questioning all the time the rules of the editorial elite, taking inspiration from peers to mix their own personal fashion style.</span><span style="font-size:100%;"><br /></span><span style="font-family: times new roman;font-size:100%;" >The social media world is flourishing with sites and projects which gather fashion street news, share informations and suggestions and offer buying solutions.</span><span style="font-size:100%;"><br /><br /></span><span style="font-family: times new roman;font-size:100%;" >Some examples:</span><span style="font-size:100%;"><br /><br /></span><span style="font-family: times new roman;font-size:100%;" ><a href="http://www.stitsh.com/">http://www.stitsh.com/</a></span><span style="font-size:100%;"><br /></span><span style="font-family: times new roman;font-size:100%;" >Look through our galleries of fashionable members of the public and if you like an item of clothing, click on it to buy it or something very similar. If you have requests, suggestions or just some commentary on our pictures please get involved in our new FORUM. All our images are of genuine people on the street, we don't use models. Our GALLERIES are updated weekly so check back regularly. </span><span style="font-size:100%;"><br /><br /></span><span style="font-family: times new roman;font-size:100%;" ><a href="http://tavi-thenewgirlintown.blogspot.com/">http://tavi-thenewgirlintown.blogspot.com/</a></span><span style="font-size:100%;"><br /></span><span style="font-family: times new roman;font-size:100%;" >12 year old garden gnome with the brain of a wind-up monkey, posture of a crotchety old hag, and tact of Larry David. I enjoy Edward Gorey, vulgar thoughts, rapping about Rei Kawakubo, and reenacting scenes from the Lion King with 10-month-old babies. I am not cute.</span><span style="font-size:100%;"><br /><br /></span><span style="font-family: times new roman;font-size:100%;" ><a href="http://childhoodflames.blogspot.com/">http://childhoodflames.blogspot.com/</a></span><span style="font-size:100%;"><br /></span><span style="font-family: Times New Roman;font-size:100%;" >camille</span><span style="font-family: Times New Roman;font-size:100%;" ><br />"Nothing of me is original. I am the combined effort of everybody I've ever known." - Chuck Palahnuik (Invisible Monsters)</span> <div style="font-family: times new roman; text-align: left;"> <span style="font-size:100%;"><br /> </span><span style="font-family: times new roman;font-size:100%;" ><a href="http://thefashbot.blogspot.com/">http://thefashbot.blogspot.com/</a></span><span style="font-size:100%;"><br />Stephanie</span><span style="font-size:100%;"><b> Età:</b> 16 I like to play dress up.</span></div> <h1 face="arial" style="font-family: times new roman; font-weight: normal; text-align: left;"> </h1> <h1 face="arial" style="font-family: times new roman; font-weight: normal; text-align: left;"> </h1> <div style="font-family: times new roman; text-align: left;"> <span style="font-family: times new roman;font-size:100%;" ><a href="http://www.coutorture.com/">http://www.coutorture.com/</a></span><span style="font-size:100%;"><br /> </span><span style="font-family: times new roman;font-size:100%;" >"The whole point of magazine editorial is to present a cohesive vision," explains Julie Fredrickson, founder of fashion blogging community <a href="http://www.coutorture.com/" target="_blank">Coutorture</a>. "That's why traditional media is conducive to fashion that is very distinct and holistic. New media is now providing a more effective venue for niches, subgroups and outliers in fashion to promote their vision."</span><span style="font-size:100%;"><br /> <br /> </span><span style="font-family: times new roman;font-size:100%;" ><a href="http://www.thecobrasnake.com/">http://www.thecobrasnake.com/</a></span><span style="font-size:100%;"><br /> <br /> </span><span style="font-family: times new roman;font-size:100%;" ><a href="http://fashionista.com/">http://fashionista.com/</a></span><span style="font-size:100%;"><br /> </span> </div> <div style="text-align: left; font-family: times new roman;"> <span style="font-family: times new roman;font-size:100%;" >Fashionista.com is an online explosion of personalities, companies, events and trends that shape the fashion universe. We chronicle the fashion trail from the runway to the first Canal Street knockoffs, while dishing the latest in supermodel gossip and finding the hottest new designers.</span><span style="font-size:100%;"><br /> <br /> </span><span style="font-size:100%;"><a href="http://www.stylehive.com/">http://www.stylehive.com/</a><br /> </span> <p> <span style="font-size:100%;">Ever seen someone on the street who's style is so cool, you just want to follow them from store to store and find out their style secrets? Well at <a href="http://www.stylehive.com/">Stylehive.com</a>, you can!<a href="http://stylehive.com/"><br /> </a></span> </p> <p> <span style="font-size:100%;"><a href="http://stylehive.com/">Stylehive.com</a> is an online style club for people who live for fashion, design and shopping. It's where you meet your style muses and follow them as they discover and share their latest finds.</span> </p> <div> </div> <p style="text-align: left;"> <span style="font-size:100%;">Part social-networking club, part pop-culture lab , <a href="http://stylehive.com/">Stylehive.com</a> is one big ensemble cast of trendsetters creating, discovering and buying the next big thing!</span> </p> <span style="font-size:100%;"><br /><a href="http://www.fashionwindows.com/">http://www.fashionwindows.com/</a><br /> </span> <p> <span style="font-size:100%;"> DALLAS, Dec 1, 2007 / FW/ --- In 1996, Fashionwindows.com was launched; a year later, it became a full-pledged fashion website covering the international fashion capitals as part of its reporting.</span></p><p><span style="font-size:100%;">As part of the internet grassroots movement, FashionWindows was a trailblazer for its time. A decade has passed since then, and the internet had also evolved to become Web 2.0. </span> </p> <p> <span style="font-size:100%;"> True to the pioneering nature of FashionWindows, it is also time to enter the Web 2.0 arena. From first-hand runway show reports, to blogs & wikis, editorial shoots & trend forecasting, FashionWindows promises to be your window on fashion. </span> </p> <p> <span style="font-size:100%;"> Yet, progress is not without pain. As we try to make FashionWindows Web 2.0 compliant, the code that was written in 1995 through 2005 no longer applies. Databases, lay-out and software have to be upgraded and/or rewritten.</span> </p> <p> <span style="font-size:100%;"> And as you take this journey with us, you will see a lot of changes. A new look and a new masthead with some familiar names will guide you as FashionWindows continues to cover fashion and retail.</span> </p> </div> <span style="font-family: times new roman;font-size:100%;" ><br /><a href="http://www.my-wardrobe.com/womenswear">http://www.my-wardrobe.com/womenswear</a><br /></span> <p style="font-family: times new roman;"> <span style="font-size:100%;"> my-wardrobe.com is an entirely fashion-focused web site, designed and developed in the UK, and was launched in April 2006. We aim to offer you the latest in high fashion clothing, shoes, and accessories. </span> </p> <p style="font-family: times new roman;"> <span style="font-size:100%;"> We support fashion designers from the UK and Europe and many important US and Australian designers are also represented as we aim to provide a comprehensive range of collections for your 'wardrobe'.</span> </p> <p style="font-family: times new roman;"> <span style="font-size:100%;"> my-wardrobe.com only sells current season collections. You will find a selection of sale items throughout the site, but we will never sell last season collections at full price. </span> </p> <p style="font-family: times new roman;"> <span style="font-size:100%;">We aim to provide you with first class customer services: </span> </p> <p style="font-family: times new roman;"> <span style="font-size:100%;">Purchases are delivered next day to most UK and European destinations. All purchases are beautifully presented. Customers may return all items, including Sale items. Pricing is the Recommended Retail Price (RRP). </span> </p> <p style="font-family: times new roman;"> <span style="font-size:100%;"> The call centre is open 9 am 6 pm Monday to Friday. </span> </p> <p style="font-family: times new roman;"> <span style="font-size:100%;">The site is constantly being updated as new collections arrive. Check back daily as no two days are ever the same. </span> </p>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-66924417464226783092009-02-16T16:56:00.009+02:002009-02-25T17:34:15.618+02:00Open ID - One ring to free them all. Or not?The user registration has been, is and will be a key action in the Internet world.<br /><br />The registration is strictly connected with the service concept (Forum, Chat, web mail, IM, blog, Microblogging) free or not free, and for extension with the portal idea of content and entertainment. <br /><br />"One ring to rule them all" became the final achievement.<br />The strategic and economic value of the registered users was evident from the beginning and became the ultimate goal. Today the registration step is still more compelling.<br /><br />The social networking went in using two different account versions. The distribute one and the comprehensive one, being Google the leading actor for the former and Facebook for the later. The Gmail account became the general purpose id/pwd combination for the Google World of services and the Facebook account (or MySpace, etc..) the open door for a comprehensive environment, a kind of network inside the big Internet.<br /><br />The <a href="http://openid.net/">open ID foundation</a> could be the meeting point for all the different positions and its adoption by the big players (Microsoft, Google, Facebook....) and by the Portal and Services sites could mean a veritable turnaround in the user registration and management.<br /><br />If you want to check my account try <a href="http://beppe.myopenid.com/">here</a></span> <o:p></o:p></p>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-36873914809987892652009-02-09T23:28:00.003+02:002009-02-10T00:23:56.890+02:00Twitter world 02<span style="font-weight: bold;">Twitter ecosystem</span><br />http://www.mrtweet.net/<br />http://tweepsearch.com/<br />http://twtvite.com/<br />http://twittangle.com/<br />http://twitority.com/<br />http://twithority.com/<br />http://twitpic.com/<br />http://www.tweetag.com/<br />http://www.convomonitor.com/<br />http://www.twitwall.com/<br />http://www.twitblogs.com/<br /><span style="font-weight: bold;">Search</span><br />http://spy.appspot.com/<br />http://daymix.com/<br />http://www.twingly.com/<br />http://tweepler.com/<br />http://twitterel.com/<br />http://twitturly.com/<br />http://www.neoformix.com/Projects/TwitterVenn/view.php<br />http://search.twitter.com/<br />http://tweetscan.com/index.php<br /><span style="font-weight: bold;">Twitter alternatives</span><br />http://www.jaiku.com/<br />http://identi.ca/<br />http://www.plurk.com/<br />http://www.kwippy.com/<br /><span style="font-weight: bold;">Twitter for companies</span><br />https://www.yammer.com/<br />https://presentlyapp.com/<br />http://www.basecamphq.com/<br />http://www.centraldesktop.com/<br />http://www.wizehive.com/#<br />http://www.producteev.com/<br /><span style="font-weight: bold;">Twitter like platform</span><br />http://laconi.ca<br /><span style="font-weight: bold;">Twitter events</span><br />http://twestival.com/<br />http://twitter.com/IsraelConsulate<br /><span style="font-weight: bold;">Twitter wiki and news around Twitter</span><br />http://twitter.pbwiki.com/Apps<br />http://twitdom.com/<br />http://www.twitterrati.com/beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-65156761337339906302009-02-01T13:45:00.021+02:002009-02-02T12:27:03.628+02:00AR? why not?Waiting for something more appealing, we can start some very intriguing applications using different techniques of <a href="http://en.wikipedia.org/wiki/Augmented_reality">Augmented Reality</a>. It consists on mixing 2D and 3D models with <span>your real environment - even more - to interact with these 2D and 3D-contents in your personal space.<br /></span>Here a video example:<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/oHkUOpYNhoM&hl=it&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/oHkUOpYNhoM&hl=it&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />The video camera is a fundamental component of the system and it works as well as using a cell phone with a direct interaction between two or more people, as you can watch here:<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/r-Ya293u34c&hl=it&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/r-Ya293u34c&hl=it&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />A different but innovative approach below<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/8EA8xlicmT8&hl=it&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/8EA8xlicmT8&hl=it&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/tpaJBu4BEuA&hl=it&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/tpaJBu4BEuA&hl=it&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />An easy way exists in the traditional form as it is suggested <a href="http://www.janchipchase.com/blog/archives/2008/12/purest-forms.html">here</a>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-68496860431734139392009-01-13T18:45:00.026+02:002009-02-10T11:59:18.804+02:00Twitter world 01<span style="font-family:verdana;">There are many text communication digital methods: e-mail, sms, chat, IM, forum, blog. These methods could be classified by who is writing to whom (1 to 1, 1 to n), by time presence, by privacy vs public exposure, and by many other ways. But the Twitter phenomenon is something apart. It started a lifestream continuum where live conversation became the new mantra. The NOW is the answer and so.....</span><br /><br /><span style="font-weight: bold;font-family:verdana;" >Goggle - Twitter</span> <span style="font-family:verdana;"><br />Google.com has suddenly become the source for pages — not conversations, not the real time web. Google is the past Twitter is the present. During the Hudson landing Twitter was the first source of information. If you want to know what is going on now on the Internet, you ask Twitter not Google. If you want to know what went on on the Internet, you ask Google if you want the pages but you ask Twitter if you want the feelings.</span><span style="font-weight: bold;"><br /><br /></span><span style="font-weight: bold;font-family:verdana;" >Facebook - Twitter</span> <span style="font-family:verdana;"><br /><span style="font-family:verdana;">Facebook is the old way: other you need to ask permission or you have to give permission. Twitter is a open arena: if you want to start a conversation, just make your account public </span></span><span style="font-family:verdana;">and go on. Everyone can read it and, if he likes, can re tweet it <span style="font-family:verdana;">or @replies</span> at it.</span><br /><br /><span style=";font-family:verdana;font-size:130%;" >Twitter data</span><span style="text-decoration: underline;"><br /></span><a style="font-family: verdana;" href="http://www.twitter.com/">Twitter</a><span style="font-family:verdana;"> has become a popular pastime for many who like to update their daily thoughts and activities, as well as for the voyeurs who just enjoy reading the tweets. The last data available show </span><a style="font-family: verdana;" href="http://weblogs.hitwise.com/heather-dougherty/2009/01/twitter_catches_up_to_digg.html">these trends</a><span style="font-family:verdana;">.</span><br /><br /><span style=";font-family:verdana;font-size:130%;" >Twitter used by company</span><br /><span style="font-family:verdana;">Some see Twitter as an extension of the marketing department; others view it as a customer service tool, and some say it's best for corporate communications.</span> <span style="font-family:verdana;">In 2008, several brands established a Twitter presence, including H&R Block, Southwest Airlines, Jet Blue, Dell, and Home Depot, Ford, Dunkin' Donuts, Whole Foods.</span><span style="text-decoration: underline;"><br /></span><a style="font-family: verdana;" href="http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/4285536/Tesco-tunes-in-to-the-art-of-Twitter.html">Tesco from UK</a><br /><span style="font-weight: bold;font-family:verdana;" >Ford</span><br /><span style="font-family:verdana;">Currently, the firm has about six accounts, including FordDriveOne, the main corporate account; FordDriveGreen, an account focused on environmental technologies; and FordCustService for, well, customer service.</span><br /><span style="font-weight: bold;font-family:verdana;" >Dunkin' Donuts</span> <span style="font-family:verdana;"><br />Dunkin' Dave tweets</span><span style="font-weight: bold;"><br /></span><span style="font-weight: bold;font-family:verdana;" >Comcast</span><br /><span style="font-family:verdana;">ComcastCares</span><span style="font-weight: bold;"><br /></span><span style="font-weight: bold;font-family:verdana;" >Whole Foods</span><br /><span style="font-family:verdana;">@wholefoods</span><span style="font-weight: bold;"><br /></span><span style="font-weight: bold;font-family:verdana;" >Zappos</span><br /><span style="font-family:verdana;">The firm's CEO Tony Hsieh</span>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-53249194663642922072009-01-04T21:58:00.003+02:002009-01-04T22:35:25.877+02:00Unbundling Media 03 - internet-overtakes-newspapers-as-news-source<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTHSvTvdvpYhuyGPg_GcwIWSzP9ECpEVn9xs3F_6R984MPTv82DKYhcfxUYChukoxuuWOil9YPOyHjBm3Uo3ZgP8ZSuZBbfmtvNnH8JldD8pg-C1-u6UjCfskCcAcIMy1VsWhMBnb_ZUAn/s1600-h/479-1.gif"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 320px; height: 315px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTHSvTvdvpYhuyGPg_GcwIWSzP9ECpEVn9xs3F_6R984MPTv82DKYhcfxUYChukoxuuWOil9YPOyHjBm3Uo3ZgP8ZSuZBbfmtvNnH8JldD8pg-C1-u6UjCfskCcAcIMy1VsWhMBnb_ZUAn/s320/479-1.gif" alt="" id="BLOGGER_PHOTO_ID_5287535981783289090" border="0" /></a>Had to happen. At least in USA.<br />The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as a main source for national and international news.<br />The Pew Research Center's report shows the inevitable evidence.<br />But the devil's in the details. "For young people, however, the internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television."<br /><a href="http://people-press.org/report/479/internet-overtakes-newspapers-as-news-source">Here</a> the complete reportbeppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-33349703700840646252009-01-04T18:51:00.004+02:002009-01-04T19:32:33.066+02:00Unbundling Media 02: First USA, second UK, next EU Newspapers?The economic consequences of unbundling media are emerging everywhere. The combined action of economic downturn and online news gathering and distributions is changing the timing of newsparpers industry crisis. The <a href="http://www.paidcontent.co.uk/entry/419-why-the-nail-is-in-newspapers-coffin-for-2009/">article</a> stress that the advertising downturn is not <span style="font-style: italic;">cyclical</span> but <span style="font-style: italic;">permanent</span>. If so, and I think the author is right, the <a href="http://anabasi.blogspot.com/2009/01/unbundling-media-01.html">Unbundling media dilemma</a> will be the core question for any possible economic model dedicated to the newspapers industry.beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-58854117260447775882009-01-04T17:53:00.003+02:002009-01-04T18:49:20.438+02:00Wikinomics 02 Who writes Wikipedia?Henry Blodget, of Silicon Alley Insider, wrote a <a href="http://www.alleyinsider.com/2009/1/who-the-hell-writes-wikipedia-anyway">post</a> on an open question "who-the-hell-writes-wikipedia-anyway" but the hard fact still remains <a href="http://www.aaronsw.com/weblog/whowriteswikipedia">here</a>. An article of Aaron Swartz, which changes a general assumption supported by Jmbo Wales, the Wikipedia founder: "Wikipedia was actually written by a community ... a dedicated group of a few hundred volunteers" where "I know all of them and they all know each other". Really, "it's much like any traditional organization."<br /><br />Aaron Swartz conclusions are quite different and they deserve a careful reading.<br /><br />Why? In depends if you do the math with the contributions' number or the contributions' lenght: In the first case you have the Wales results, in the second Swartz' findings<br /><br />"When you put it all together, the story become clear: an outsider makes one edit to add a chunk of information, then insiders make several edits tweaking and reformatting it. In addition, insiders rack up thousands of edits doing things like changing the name of a category across the entire site -- the kind of thing only insiders deeply care about. As a result, insiders account for the vast majority of the edits. But it's the outsiders who provide nearly all of the content."<br /><br />The difference between author and editor, perhaps.beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-20565856561223990722009-01-04T17:10:00.002+02:002009-01-04T17:53:06.540+02:00Some questions1.Is a corporate web site different from a business card?<br />2.Better; is a corporate web site address different from a corporate street address?<br />3.Still better; is a corporate web site different from a corporate call centre?<br />4.Do you meet your customers and your prospects where they are? TV, Street, Events, Mall?<br />5.Do you invite your customers to visit your corporate headquarters?<br />6.Do you engage them where their atoms lives are?<br />7.Do you engage them where their bits lives are? that's the problem.<br />8.Is the digital (bits) life experience so different from the atom life experience? frankly not.<br /><ol><li>If I am chatting, twittering, facebooking, playing, reading a news, writing a post, working and so on, why should I leave my activities and go to your corporate web site more than I should go to your corporate headquarters?</li><li>Most of all; why should you spend money, a lot of, to bring me to your corporate or brand web site?</li><li>I am listening to many sources: news feeds, friends, useful sites, video web site (You Tube yes, but Hulu too), please take your place in the queue; </li><li>I am doing a lot of things: blogging, mailing, facebooking, netlogging, ecc; could you make life better for me?</li></ol>9.Is there a digital life or is it beyond reality?beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-87588359582531193572009-01-04T16:33:00.008+02:002009-01-28T16:31:07.102+02:00Some data on Internet user behaviourThe standard web data sheets dedicated to brand managers show the regular suspects: how many users, how many page views, how long were the user visits and so on; how many click-troughs if we are speaking of a banner campaign. But, as someone perhaps said, everything is relative; comparing the user base growth in the last three years period against itself or the Internet user growth (country speaking, worldwide speaking, on age base speaking, etc...) for instance, could bring to very contradictory conclusions. Nevertheless, the real unasked question is: how is my preferred user spending his time on Internet? not which sites is he visiting in order to plan and run an ad campaign but what is he doing on line all the time long.<br /><p style="margin-bottom: 0cm;">We are speaking of hour(s)/day Internet usage against seconds/day corporate web site frequentation. With the development of unbundling media and social networking, the Internet<br />time per user will growth steady but the fraction dedicated to the corporate web sites visit will be still reduced.</p><br /><p style="margin-bottom: 0cm;"><span style="font-family:Times New Roman,serif;"><span style="font-size:100%;">On this subject, a very interesting <a href="http://www.tnsglobal.com/_assets/files/TNS_Market_Research_Digital_World_Digital_Life.pdf" name="survey" target="_blank">survey</a>, called <a href="http://www.tnsglobal.com/news/key-insight-reports/" name="Digital Life Digital World" target="_blank">Digital<br />Life Digital World</a>, has been conducted by TNS. </span></span><span style="color: rgb(0, 0, 0);"><span style="font-family:Times New Roman,serif;"><span style="font-size:100%;">The authors say: “we try to capture how the internet fits into the lives of residents from sixteen countries across the world. How digital are their lives? How do they use the internet? Is a digital life the same as a social life or does a social life today require a complementary digital life? This study takes a comprehensive look at these issues and </span></span></span><span style="font-family:Times New Roman,serif;"><span style="font-size:100%;">offers answers to these questions.” This survey shows some strong trends in Internet usage. According to the report “we spend a third of out leisure time using the internet”, and we are doing it because is fun and social; while people see internet as a medium for sending and receiving messagges, between the first five activities people are doing online, three “are related to information gathering (looking up news and weather, and using search engine to find information)”. Social media and social networking have a central role in internet life of users. The importance of this role will increase in the future following the actual trend.</span></span></p><br /><p><br /><br /><br /></p><br /><p style="margin-bottom: 0cm;"><br /><br /></p>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-37848109763109979642009-01-04T16:29:00.001+02:002009-01-04T16:32:53.336+02:00Unbundling Media 01The quiet revolution started some time ago but now it is going toward its tipping point.<br />The unbundling media's best description I came across is Nicholas Carr's The Big Switch (rewiring the world from Edison to Google).<br />“But the nature of a newspaper, both as a medium for information and as a business, changes when it loses its physical form and shifts to the Internet. It gets read in a different way, and it makes money in a different way. A print newspaper provides an array of content—local stories, national and international reports, news analyses, editorials and opinion columns, photographs, sports scores, stock tables, TV listings, cartoons, and a variety of classified and display advertising— all bundled together into a single product. People subscribe to the bundle, or buy it at a newsstand, and advertisers pay to catch readers' eyes as they thumb through the pages. The publisher's goal is to make the entire package as attractive as possible to a broad set of readers and advertisers. The newspaper as a whole is what matters, and as a product it's worth more than the sum of its parts. When a newspaper moves online, the bundle falls apart. Readers don't flip through a mix of stories, advertisements, and other bits of content. They go directly to a particular story that interests them, often ignoring everything else. In many cases, they bypass the newspaper's "front page" altogether, using search engines, feed readers, or headline aggregators like Google News, Digg, and Daylife to leap directly to an individual story. They may not even be aware of which newspaper's site they've arrived at. For the publisher, the newspaper as a whole becomes far less important. What matters are the parts. Each story becomes a separate product standing naked in the marketplace. It lives or dies on its own economic merits.<br />Because few newspapers, other than specialised ones like the Wall Street Journal, are able to charge anything for their online editions, the success of a story as a product is judged by the advertising revenue it generates. Advertisers no longer have to pay to appear in a bundle. Using sophisticated ad placement services like Google AdWords or Yahoo Search Marketing, they can target their ads to the subject matter of an individual story or even to the particular readers it attracts, and they only pay the publisher a fee when a reader views an ad or, as is increasingly the case, clicks on it. Each ad, moreover, carries a different price, depending on how valuable a viewing or a clickthrough is to the advertiser. A pharmaceutical company will pay a lot for every click on an ad for a new drug, for instance, because every new customer it attracts will generate a lot of sales. Since all page views and ad clickthroughs are meticulously tracked, the publisher knows precisely how many times each ad is seen, how many times it is clicked, and the revenue that each view or clickthrough produces.<br />The most successful articles, in economic terms, are the ones that not only draw a lot of readers but deal with subjects that attract high-priced ads. And the most successful of all are those that attract a lot of readers who are inclined to click on the high-priced ads. An article about new treatments for depression would, for instance, tend to be especially lucrative, since it would attract expensive drug ads and draw a large number of readers who are interested in new depression treatments and hence likely to click on ads for psychiatric drugs. Articles about saving for retirement or buying a new Car or putting an addition onto a home would also tend to throw off a large profit, for similar reasons. On the other hand, a long investigative article on government corruption or the resurgence of malaria in Africa would be much less likely to produce substantial ad revenues. Even if it attracts a lot of readers, a long shot in itself, it doesn't cover a subject that advertisers want to be associated with or that would produce a lot of valuable clickthroughs. In general, articles on serious and complex subjects, from politics to wars to international affairs, will fail to generate attractive ad revenues.<br />Such hard journalism also tends to be expensive to produce. A publisher has to assign talented journalists to a long-term reporting effort, which may or may not end in a story, and has to pay their salaries and benefits during that time. The publisher may also have to shell out for a lot of expensive flights and hotel stays, or even set up an overseas bureau. When bundled into a print edition, hard journalism can add considerably to the overall value of a newspaper. Not least, it can raise the prestige of the paper, making it more attractive to subscribers and advertisers. Online, however, most hard journalism becomes difficult to justify economically. Getting a freelance writer to dash off a review of high-definition television sets—or, better yet, getting readers to contribute their own reviews for free—would produce much more attractive returns........<br />Speaking before the Online Publishing Association in 2006, the head of the New York Times's Web operation, Martin Nisenholtz, summed up the dilemma facing newspapers today. He asked the audience a simple question: "How do we create high-quality content in a world where advertisers want to pay by the click, and consumers don't want to pay at all?" The answer may turn out to be equally simple: we don't. At least one major newspaper, The Times of London, admits that it has already begun training its reporters to craft their stories in ways that lead to higher placements in search engines. Jim Warren, the Chicago Tribune's managing editor, says that "you can't really avoid the fact that page views are increasingly the coin of the realm." As long as algorithms determine the distribution of profits, they will also determine what gets published.<br />The unbundling of content is not unique to newspapers or other print publications. It's a common feature of most online media. Apple's iTunes store has unbundled music, making it easy to buy by the song rather than the album. Digital video recorders like TiVo and pay-per-view cable services are unbundling television, separating the program from the network and its schedule. Video sites like YouTube go even further, letting viewers watch brief clips rather than sitting through entire shows. Amazon.com has announced plans to unbundle books, selling them by the page. Google provides “snippets” of text from published works through its controversial Book Search service. Podcasting is unbundling radio programs. Wikipedia is unbundling the encyclopedia. The "bundling of the world's computers into a single network," writes Daniel Akst, "is ushering in what may be called the unbundled age."<br />Economists are quick to applaud the breaking up of media products into their component pieces. In their view, it's how markets should work. Consumers should be able to buy precisely what they want without having to "waste" money on what they don't. The Wall Street Journal celebrates the development, saying it heralds a new era in which we'll no longer have "to pay for detritus to get the good stuff." That's true in many cases, but not in all. Creative works are not like other consumer goods, and the economic efficiency that would be welcomed in most markets may have less salutary effects when applied to the building blocks of culture. It's worth remembering, as well, that the Internet is a very unusual marketplace, where information of all sorts tends to be given away and money is made through indirect means like advertising. Once you fragment both the audience and the advertising in such a market, large investments in the production of certain creative works become much harder for businesses to justify. If the news business is any indication, the "detritus" that ends up being culled from our culture may include products that many of us would define as "the good stuff." What's sacrificed may not be blandness but quality. We may find that the culture of abundance being produced by the World Wide Computer is really just a culture of mediocrity—many miles wide but only a fraction of an inch deep.”beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-77206588381397114832008-09-04T11:53:00.010+02:002008-09-28T20:34:24.610+02:00Design e Artigianato<span class="Apple-style-span" style=";font-family:'Times New Roman';" ><span class="Apple-style-span" style="font-size:medium;">Ideare, progettare e realizzare sono stati momenti<br /></span></span><span class="Apple-style-span" style="font-size:medium;"><span style="" lang="IT"></span></span><div><span class="Apple-style-span" style="font-size:medium;"><br /></span></div><div><span style="" lang="IT"><span class="Apple-style-span" style="font-size:medium;">Etsy.com, ponoko.com e altri siti simili rappresentano una nuova frontiera per il design e per l’artigianato; si sono aperti spazi di sviluppo che vanno conosciuti, compresi e utilizzati<br /><br /></span></span><a href="http://mass-customization.blogs.com/mass_customization_open_i/2008/09/customized-girl-on-the-secrets-of-online-customization-101-tips-and-resources.html">Mass Customization & Open Innovation News: Customized Girl's 101 Secrets of Online Customization</a><br /><a href="http://www.psfk.com/2007/12/provenance.html">Provenance | PSFK - Trends, Ideas & Inspiration</a><br /></div><div><a href="http://www.influxinsights.com/blog/article/1974/location-of-manufacture--now-an-important-issue-.html">location of manufacture- now an important issue? :: Influxinsights</a><a href="http://www.monocle.com/"></a></div><div><a href="http://www.monocle.com/">Home [Monocle]</a><a href="http://www.missionbicycle.com/"></a></div><div><a href="http://www.missionbicycle.com/">Welcome to Mission Bikes | Mission Bicycle</a><a href="http://velospace.org/node"></a></div><div><a href="http://velospace.org/node">velospace, the place for bikes</a><a href="http://www.fixedgeargallery.com/"></a></div><div><a href="http://www.fixedgeargallery.com/">Fixed Gear Gallery</a><a href="http://www.redesignme.com/"></a></div><div><a href="http://www.redesignme.com/">RedesignMe - Collectively improving product design.</a><br /></div><div><a href="http://www.shapeways.com/">Shapeways | passionate about creating</a><br /></div><div><a href="http://www.ponoko.com/">Ponoko – Buy Make and Sell Jewelry and Everything Else</a><br /></div><div><a href="http://www.etsy.com/">Etsy :: Your place to buy and sell all things handmade</a><br /></div><div><a href="http://trendwatching.com/trends/8trends2008.htm#miy">8 important consumer trends for 2008</a><br /><a href="http://www.fabidoo.com/en">fabidoo - Home</a><br /><a href="http://www.zapfab.com/">Welcome to Zapfab</a><br /><a href="http://www.jujups.com/jujups2/">Jujups.com: Show</a><br /><a href="http://www.genometri.com/index.htm">Genometri: Design Solutions</a><br /><a href="http://kideko.com/home.php">Children's Manchester, Bedding Accessories, Kid's Bed Sets:: kideko.com - Homekideko</a><br /><a href="http://www.onsugar.com/">Sweet & Simple Publishing | OnSugar</a><br /><a href="http://www.shapeways.com/">Shapeways | passionate about creating</a><br /><a href="http://www.fabidoo.com/en">fabidoo - Home</a><br /><a href="http://www.jujups.com/jujups2/">Jujups.com: Show</a><br /><a href="http://www.icebreaker.com/site/index.html">Icebreaker</a><br /><a href="http://outlier.cc/">OUTLIER Tailored Performance Clothing for Cycling in the City</a><br /><a href="http://www.antiapathy.org/">Welcome to Anti-Apathy | Anti Apathy</a><br /><a href="http://www.wornagain.co.uk/">Worn Again Store | Welcome</a><br /><a href="http://www.terraplana.com/">Terra Plana | Ethical Shoes | Fashion Footwear</a><br /><a href="http://www.genometri.com/">Genometri: Design Solutions</a><br /><br /><br /><br /></div>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-74390677785586183602008-09-04T11:52:00.017+02:002008-09-28T20:34:39.619+02:00Moda e imprenditoria<font style="" lang="IT"><font style=""><font style="" size="7" face="""> </font></font></font><font style="" lang="IT">La moda sta affrontando una forte evoluzione</font><div><br /></div><div><a href="http://www.telegraph.co.uk/fashion/main.jhtml?xml=/fashion/2008/08/13/efzara113.xml">How Zara took over the high street - Telegraph</a><br />Come in natura, non esistono più le stagioni almeno nella testa dei clienti<div><br /></div><div><a href="http://jcreport.com/intelligence/zap-posen/040808/death-trends-part-i">The Death Of Trends: Part I | JC Report</a><br />Si sviluppano continuamente micro trend locali<br />Nascono iniziative di personalizzazione che si rivolgono, ma non solo, alle tshirt e alle scarpe che una volta definivamo da ginnastica<br /><font style="" lang="IT"><font style=""><font style="" size="7" face="""> </font></font></font><font style="" lang="IT">Esistono molti spazi per la crescita di realtà locali che possono anche raggiungere una distribuzione mondiale.</font><br /><div><font class="Apple-style-span" style="font-weight: bold;"><br /></font></div><div><font class="Apple-style-span" style="font-weight: bold;">Riviste online di riferimento<br /><br /><br /></font></div><div><a href="http://mass-customization.blogs.com/mass_customization_open_i/2008/09/customized-girl-on-the-secrets-of-online-customization-101-tips-and-resources.html">Mass Customization & Open Innovation News: Customized Girl's 101 Secrets of Online Customization</a> </div><div><a href="http://www.luckymag.com/">The online source for shopping & style from Lucky Magazine: luckymag.com</a><br /></div><div><a href="http://www.stitsh.com/index.php?option=com_content&view=category&layout=blog&id=2&Itemid=5">Stitsh Gents Gallery</a><br /></div><div><a href="http://tavi-thenewgirlintown.blogspot.com/">Style Rookie</a><br /></div><div><a href="http://childhoodflames.blogspot.com/">childhood flames</a><br /></div><div><a href="http://thefashbot.blogspot.com/">fashion robot</a><br /></div><div><a href="http://www.coutorture.com/">Coutorture | coutorture -</a><br /><br /><font style="font-weight: bold;">Community</font><br /><br /><a href="http://www.checkyourimage.com/">checkyourimage</a><br /><a href="http://www.restyleme.com/">RestyleMe - Style Advice, Show Off Style, Fashion Advice</a><br /></div><div><a href="http://www.shopstyle.com/">ShopStyle for Fashion and Designers - Shoes, Jewelry, Dresses & Clothes</a><br /><a href="http://skimbit.com/">Skimbit - Home - Visually bookmark options you are considering for a decision</a><br /><a href="http://www.stylehive.com/">Stylehive - Connecting Stylish People</a><br /><a href="http://www.kaboodle.com/">Kaboodle - have fun shopping with friends, share and discover new products.</a><br /><a href="http://modepass.com/">Modepass - // Fashion // Beauty // Trendy - Social Network</a><br /><a href="http://pleasedress.me/">The Tshirt and Tee Search Engine - PleaseDressMe</a><br /><br /><br /></div><div><font class="Apple-style-span" style="font-weight: bold;">Personalizzazione scarpe</font></div><div><br /></div><div><a href="http://www.sneakart.com/bin/WebObjects/SneakArt">sneakart | Custom sneakers made easy...</a><br /></div><div><a href="http://www.ryzwear.com/">RYZ</a><br /></div><div><a href="http://www.keds.com/text/kedsstudio/">Keds Custom Shoes | Keds Shoes - Create Your Own Original Custom Shoes - Lace Up & Slip On</a><br /></div><div><a href="http://www.fancyfeetcustomshoes.com/">Custom Sneakers Keds - Custom Name Shoes for Women, Girls, Boys, and Kids - Personalized Monogrammed Sneakers Genuine Keds by Fancy Feet</a> </div><div><font class="Apple-style-span" style="font-weight: bold;">Personalizzazione t-shirt e altro</font></div><div><br /></div><div><a href="http://www.zazzle.com/">Zazzle | Custom T-Shirts, Posters, Art and more...</a><br /></div><div><a href="http://www.threadless.com/">Threadless T-Shirts - Designer Clothing Submissions - Tees, Tshirts and T shirts!</a><br /></div><div><a href="http://www.ndeur.com/">NDEUR GRAPHIC DESIGN</a><a href="http://www.mysigg.com/index.asp?PageAction=COMPANY"></a></div><div><a href="http://www.mysigg.com/index.asp?PageAction=COMPANY">SIGG USA - Eco-Friendly, Reusable Swiss Water Bottles!</a><br /><a href="http://www.swimcapz.com/">Custom Swim Caps</a><br /><a href="http://teenormous.com/">Teenormous - Funny t-shirts, vintage tees, custom tshirts and cool shirts from all over the internet</a><br /><a href="http://kideko.com/home.php?xid=f9d729cf9e929b1a138d67cb885a05d7">Children's Manchester, Bedding Accessories, Kid's Bed Sets:: kideko.com - Homekideko</a><br /></div><div><a href="http://www.bustedtees.com/">BustedTees - Funny T-Shirts - New T-Shirt designs every week - Crazy Tees Hilarious Cool Shirts</a><br /><a href="http://www.tshirthell.com/">T-Shirt Hell - Funny t-shirts, Funny shirts, Cool t-shirts, Cool shirts Crazy t-shirts, Crazy shirts!</a><br /><a href="http://www.infectious.com/art">Infectious Car Art</a><br /><br /><br /></div><div><font class="Apple-style-span" style="font-weight: bold;">Sartorie</font></div><div><br /></div><div><font class="Apple-style-span" style=""><a href="http://www.studio28couture.com/">Studio 28 Couture - Design Your Own Dress, Custom Couture, Dresses for Summer 2008</a><br /></font></div><div><font class="Apple-style-span" style=""><a href="http://www.evloveintimates.com/">Chicago-based lingerie company offer custom lingerie, sexy panties, thongs, chemises and women’s undergarments</a></font></div><div><font class="Apple-style-span" style="font-weight: bold;"><font class="Apple-style-span" style="font-weight: normal;"><a href="http://www.sans.name/">SANS | Women's Collection 2008</a></font><br /></font></div><div><a href="http://outlier.cc/">OUTLIER Tailored Performance Clothing for Cycling in the City</a><br /><a href="http://www.indidenim.com/oo/navigation.do?method=DISPLAY_LANDING">indi Denim | Custom Jeans</a><br /></div><div><a href="http://www.archetype-solutions.com/">Archetype Corporate</a><br /><br /></div><div><font class="Apple-style-span" style="font-weight: bold;">Negozi</font></div><div><font class="Apple-style-span" style="font-weight: bold;"><font class="Apple-style-span" style="font-weight: normal;"><div><br /></div><div><font class="Apple-style-span"><a href="http://www.fashionologyla.com/">FASHIONOLOGY LA</a><br /></font></div><div><a href="http://www.my-wardrobe.com/">Designer Clothes - Designer Fashion, Shoes, Handbags and Accessories | my-wardrobe.com</a><br /></div><div><a href="http://www.emandco.com/intro.html">intro</a><br /><a href="http://www.customizedgirl.com/">CustomizedGirl - Customized and Personalized T-shirts</a><br /><a href="http://www.zlio.com/">Create your store in just 5 minutes! And explore other stores! - Zlio.com</a><br /></div></font></font></div></div></div>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com1tag:blogger.com,1999:blog-4737147848222796729.post-71452641139980985382008-09-04T11:51:00.009+02:002008-09-28T20:35:30.310+02:00WikiscolasticaAl caro scuola si può rispondere valorizzando il lavoro degli insegnati validi che esistono e che sono uomini e donne di buona volontà, che svolgono con amore e passione il proprio lavoro. Questi insegnanti preparano le lezioni per le scuole di ogni ordine e grado.<br /><span style="" lang="IT"><span style=""><span style=";font-family:";font-size:7;" > </span></span></span><span style="" lang="IT">Raccogliere tali contenuti in una modalità wikipedia è semplice; in un tempo molto breve sarebbe possibile avere libri di testo per tutti perfettamente personalizzabili.</span><br />Tali testi aprirebbero molti e positivi punti di discussione<br /><ul><li>diritti<br /></li><li><span style="" lang="IT"><span style=""><span style=";font-family:";font-size:7;" > </span></span></span><span style="" lang="IT">modelli economici</span><br /></li><li>distribuzione<br /></li></ul><div><a href="http://www.wikibooks.org/">Wikibooks</a><a href="http://www.wikiversity.org/"></a></div><div><a href="http://www.wikiversity.org/">Wikiversity</a><br /></div><div><a href="http://forum.textbooktorrents.com/">Textbook Torrents - Index</a><br /></div><div><a href="http://uga.edu/amac/">AMAC: Alternative Media Access Center</a><br /></div><div><a href="http://www.maketextbooksaffordable.org/textbooks.asp?id2=14226">Make Textbooks Affordable</a><a href="http://www.flatworldknowledge.com/minisite/"></a></div><div><a href="http://www.flatworldknowledge.com/minisite/">Flat World Knowledge LLC</a><br /></div><div><a href="http://www.freeloadpress.com/">Freeload Press download free eTextbooks, etextbooks, books, ebooks, college textbooks, college, e-books, e-textbooks</a><br /></div><div><a href="http://ventus.dk/">Ventus.dk - Lærebøger og kompendier til studerende</a><br /></div><div><a href="http://www.forumlive.net/">Forumlive</a><br /><a href="http://www.authonomy.com/">Authonomy Home Page</a><br /><a href="http://stellar.mit.edu/S/project/smartcustomization/">November 10-11, 2008 Class Home</a><br /></div>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-63952564908124171382008-09-04T11:41:00.009+02:002008-09-28T20:35:03.622+02:00Pacco FamigliaL’aumento incontrollato dei generi alimentari è un dato di fatto; al di là delle deficitarie misure governative esistono diverse soluzioni per aver prodotti di grande qualità a prezzi equi. Due esempi.<br /><span style="" lang="IT"><span style=""><span style=";font-family:";font-size:7;" > </span></span></span><span style="" lang="IT">La cooperativa carni Valle Belbo, più volte premiata come migliore cooperativa della COALVI, offre un pacco famiglia composto da <st1:metricconverter productid="10 kg" st="on">10 kg</st1:metricconverter> di carne per 90 euro quindi a 9 euro al kg. Il pacco è composto da: coscia, sottofiletto, arrosto, muscolo, bollito con osso, bollito senza osso, spezzatino, tritato per sugo, fegato, testina, salsiccia, ecc.</span><br />Cosa rende possibile questa offerta? In una realtà in cui si cucinano solo fettine, gli altri pezzi vengono spesso sprecati o sottoutilizzati. Se, come in questo caso, si acquistano pezzi diversi lo spreco si riduce o sparisce e, pertanto è possibile arrivare a questa offerta.<br />Nel caso dei gruppi di acquisto si tratta di organizzare gruppi di individui o famiglie che sottoscrivano un abbonamento settimanale per un paniere di prodotti, che arrivi direttamente dalla cascina. Questa soluzione, già adottata da molti anni in Francia, consentirebbe ai contadini di coltivare sul venduto, avere un anticipo finanziario e, ai consumatori di ottnere prodotti di qualità a prezzi equi.<br /><span style="" lang="IT">Nessuno dei due progetti è industrializzabile ma entrambi sono replicabili ovunque a livello locale, a patto che si sappia che esistono e ci siano uomini e donne in grado di prendere l’iniziativa in un contesto collaborativo.</span><br />Esistono però evidenti ricadute economiche. In un sistema di questo genere giovani e meno giovani potrebbero essere incentivati ad aprire aziende artigiane ortofrutticole innestando a livello locale un circolo virtuoso economico e sociale coinvolgendo pure il sistema distributivo.<div>Esempi</div><div><a href="http://www.yourbackyardfarmer.com/">Your Backyard Farmer</a><br /></div><div><br /></div>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-60439232288786736882008-09-04T11:33:00.007+02:002008-09-07T18:46:19.983+02:00Il modello wiki dal virtuale al reale<ol style="margin-top:0cm" start="1" type="1"> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">Ogni individuo aspira alla realizzazione del proprio essere e delle proprie capacità - istanza etica -<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">Ogni individuo è disposto a collaborare, in maniera più o meno gratuita, con altri individui al fine di contribuire al raggiungimento di un obiettivo o di un scopo comuni e condivisi anche solo per il riconoscimento che ne deriva - istanza psicologica -<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">Il concetto di gratuito indica non un'assenza di valore bensì una valorizzazione non esclusivamente monetaria - istanza sociale -<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">L'artigianato, in tutte le sue forme e declinazioni - dall'oreficeria all'agricoltura -, rappresenta da sempre una strada maestra per l'espressione e la creatività individuali o di piccoli gruppi – istanza economica -<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">L’attuale difficile e delicata congiuntura economica e sociale può essere affrontata valorizzando l’iniziativa individuale locale proiettandola in una dimensione globale.<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">L’iniziativa individuale può essere, sin dall’inizio, di tipo no-profit e/o di tipo profit purché tale natura sia esplicitamente dichiarata.<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">Il manifesto si rivolge a tutti gli uomini e le donne di buona volontà, vale a dire a tutti coloro che vogliono contribuire in buona fede a prescindere da qualunque riferimento di tipo ideologico, religioso o politico, ritenendo che la maggior fonte di ricchezza sia l’uomo stesso e che tale ricchezza si accresca nel momento in cui l’iniziativa individuale si muove all’interno di un contesto collaborativo.<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">Si costituisce quindi un’associazione che favorisca l’emersione e lo sviluppo dell’iniziativa individuale di valenza sociale in un contesto collaborativo.<o:p></o:p></span></li> <li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="IT" style="mso-ansi-language:IT">Tale associazione consentirà il lancio di iniziative no-profit e profit all’interno di un contesto normativo adeguato. Un modello di riferimento potrebbe essere quello di slow food.<o:p></o:p></span></li></ol>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-9797234837420954882007-05-04T16:40:00.000+02:002007-05-04T17:16:56.647+02:00a zonzo per la Rete...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyaAcurBqGnzzKzv5mHt8_xiCyPDgfX2nRhQ5Efd84pHbJX__BFUrjsJFN0IPCh6sQcpegcxdIaRWKGFIyoFSun7G2i4PTzuBAaMDs9enM9Qb4SYCmUuQeHX5TS0-3Rksnjm_gmqaSKnCH/s1600-h/ovejas-pedrola.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyaAcurBqGnzzKzv5mHt8_xiCyPDgfX2nRhQ5Efd84pHbJX__BFUrjsJFN0IPCh6sQcpegcxdIaRWKGFIyoFSun7G2i4PTzuBAaMDs9enM9Qb4SYCmUuQeHX5TS0-3Rksnjm_gmqaSKnCH/s320/ovejas-pedrola.jpg" alt="" id="BLOGGER_PHOTO_ID_5060724752165171122" border="0" /></a><br /><br /><br />Sembra che molti utenti dedichino del tempo a navigare in rete senza una meta precisa, perdendosi in essa o meglio andando alla "deriva"..<br /><br />Trattasi del WILFING<em>, acronimo di What I was Looking For?</em><br /><br />Sono nati addirittura dei siti e dei servizi dedicati a chi naviga senza meta:<br /><br />Uno di questi è <span style="font-weight: bold;"><a href="http://www.stumbleupon.com/">STUMBLEUPON</a>.</span><br />da Wikipedia:<br /><span style="font-style: italic;">Il nome StrumbleUpon ("Inciampare in") ed è dovuto al carattere parzialmente casuale della ricerca delle informazioni. Ogni membro della comunità si chiamano Strumbler ("Colui che inciampa").<br />Ogni utente ha un profilo personale che viene aggiornato tramite la toolbar.<br />Mentre un utente sta navigando normalmente può esprimere un giudizio positivo o negativo del sito che sta navigando.<br />Automaticamente l'indirizzo del sito viene salvato nel profilo dell'utente.<br />Se il sito è una nuova scoperta (cioè nessun altro utente lo ha mai segnalato) lo Strumbler può comporre una breve recensione del sito e segnalare l'argomento e la lingua.<br />Ogni Strumbler quindi può navigare casualmente nelle pagine segnalate da altri tramite il bottone Strumble! della toolbar dopo aver scelto un argomento o delle parole chiave come in un motore di ricerca.</span><span style="font-style: italic;"> Il servizio fornisce quindi la possibilità di formare comunità virtuali </span><span style="font-style: italic;">di persone che condividono gli stessi interessi ed ogni utente è membro sia attivo che passivo della comunità.<br /></span><br />Ho provato <a href="http://www.stumbleupon.com/">Stumbleupon</a> trovandolo divertente nella sua segnalazione di link a volte interessanti, a volte assurdi.<br />Pare che Ebay abbia messo le mani su Stumbleupon per circa 40-50 milioni di dollari.<br />Anche Google era interessato al servizio tanto che rilasciato ha un nuovo bottone per la Google Toolbar (denominato Dice, ovvero "dadi") che, quando cliccato, carica nel browser un sito che potrebbe interessare all'utente, basandosi sulle ricerche effettuate in precendenza.<br /><br />Mi sembra interessante una <a href="http://88days.wordpress.com/2007/04/13/elegy-of-wilfing-do-come-along/">riflessione</a>: il Web 2.0 ha bisogno di pastori: sempre più spesso siti come Del.icio.us, Flickr, YouTube e lo stesso Google conducono la nostra navigazione e guidano le nostre scelte.<br /><br /><span style="color: rgb(255, 153, 102);">Che La forza sia con voi!</span><br /><span style="color: rgb(255, 153, 102);">Orsocapo</span><br /><br /><br /><span style="font-style: italic;"></span>Orsocapohttp://www.blogger.com/profile/02205919475871999560noreply@blogger.com1tag:blogger.com,1999:blog-4737147848222796729.post-37019606776594771762007-04-01T19:06:00.000+02:002007-04-01T21:26:43.893+02:00Perché lo facciamo?<span class="blsp-spelling-error" id="SPELLING_ERROR_0">Clotaire</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Rapaille</span> è un francese un poco strano, meglio, era un francese un poco strano poiché oggi è americano che più americano non si può.<br />Si tratta di uno psicanalista parigino che, lavorando con i bimbi autistici, ha <span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">profondamente</span> compreso che l'<em><span class="blsp-spelling-error" id="SPELLING_ERROR_3">imprint</span></em>, definito da <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Konrad</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Lorenz</span> come la combinazione dell'esperienza e dell'emozione che l'accompagna, rappresenta la chiave di volta per comprendere il codice di comportamento, quello vero e nascosto, per cui facciamo ciò che facciamo.<br />La vita è strana, e il nostro passa dall'attività universitaria alla consulenza Marketing per aiutare le multinazionali a vendere i propri prodotti in giro per il mondo rispettando il <strong>Codice culturale</strong> del singolo paese onde evitare brutte figure che, in questo caso, significano disastri commerciali.<br />Oggi, il <span class="blsp-spelling-error" id="SPELLING_ERROR_6">dott</span>. <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Rapaille</span> è a capo della <a href="http://www.archetypediscoveriesworldwide.com/index.html"><span class="blsp-spelling-error" id="SPELLING_ERROR_8">Archetype</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Discoveries</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_10">Worldwide</span></a>, ed è consulente di molte delle prime cento aziende americane e di altre multinazionali.<br />Il metodo sviluppato, che ha portato a una carriera prestigiosa e a una florida azienda di consulenza, prevede l'identificazione del codice culturale relativo ad un determinato tema: l'introduzione del <span class="blsp-spelling-corrected" id="SPELLING_ERROR_11">caffè</span> in Giappone, piuttosto che la ragione dell'obesità dilagante negli Stati Uniti e nel mondo occidentale, <span class="blsp-spelling-corrected" id="SPELLING_ERROR_12">individuandolo</span> attraverso l'<span class="blsp-spelling-error" id="SPELLING_ERROR_13">imprint</span>. Questa identificazione avviene anche attraverso una vera e propria seduta psicoanalitica dove, durante la terza ora e avendo raggiunto lo stato di rilassamento che precede il sonno, gli intervistati ritornano ai loro ricordi più profondi dove si è creato l'<span class="blsp-spelling-error" id="SPELLING_ERROR_14">imprint</span>.<br />Solo avendo compreso il codice per lo specifico <span class="blsp-spelling-error" id="SPELLING_ERROR_15">imprint</span> è quindi possibile entrare in sintonia con il suo significato e quindi costruire una coerente strategia di Marketing e comunicazione capace di farsi capire da una determinata cultura.<br />Il suo ultimo <a href="http://www.theculturecode.com">libro</a> offre un ampio ventaglio di esempi che vanno dai codici per la bellezza e per l'essere obesi ai codici per la casa e la cena.<br />Il Marketing etnografico nell'utilizzare gli strumenti dell'antropologia e della <span class="blsp-spelling-corrected" id="SPELLING_ERROR_16">psicoanalisi</span> si presenta con molte facce e quella del <span class="blsp-spelling-error" id="SPELLING_ERROR_17">dott</span>. <span class="blsp-spelling-error" id="SPELLING_ERROR_18">Rapaille</span> è sicuramente una delle più interessanti anche se alcune analisi sull'Italia lasciano un poco perplessi; ma forse ha ragione, forse..beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-173079897624642562007-03-26T20:59:00.000+02:002007-03-26T21:00:46.766+02:00Dalla comunicazione di massa alla collaborazione di massaIn altre parole, il crowdsourcing. Cioè quella forma spontanea di aggregazione collaborativa che consente a molti utenti di interagire fra loro per conseguire un obiettivo comune, ognuno portando il suo contributo individuale. <br />Wikipedia è forse l’esempio più eclatante di questo fenomeno. Centinaia di migliaia di individui di etnia, età, sesso e censo differenti che senza conoscersi redigono voce dopo voce un’enciclopedia affidabile tanto quanto la Britannica. Non è poco.<br />L’interessante articolo sul Crowdsourcing che troverete nel tag alla fine di questo articolo affronta il fenomeno elencando altre tipologie di crowdsourcing oggi operative in rete. <br />Indica inoltre le tre categorie base di interazione possibile secondo questo modello.<br /><br />1) Creazione (Wikipedia)<br />2) Previsione di fatti e/o dati (Yahoo Buzz)<br />3) Organizzazione (i ranking di Google stabiliti in base al numero di links alle singole pagine.<br /><br />Non voglio aggiungere commenti al già esaustivo articolo che leggerete.<br />Mi preme però riflettere su questa tensione del pubblico perché è senza dubbio una pulsione spontanea e creativa (le persone di loro iniziativa creano qualcosa che prima non c’era), che genera una dinamica fattuale (concorre a un risultato pratico), applicata alla realtà (affronta una tematica concreta, qualunque essa sia).<br />Sono tutti elementi nuovi, se pensiamo che si viene da un mondo, quello della comunicazione classica, in cui ogni comportamento non è spontaneo ma viene stimolato (messaggio) ai fini di un atto razionale (acquisto) e non creativo, senza che all’utente venga chiesto niente altro. <br />In altre parole e nella maggior parte dei casi la vecchia modalità chiede alle persone di propendere per una compera. Fine. <br />Cosa esse pensano, cosa vorrebbero, quali cose amano e quali no ecc. ecc. sono elementi non richiesti.<br />E’ evidente a questo punto che ragionare in termini di Crowdsourcing anche per obiettivi aziendali e/o di comunicazione libererebbe nuove energie del pubblico.<br />Creerebbe nuove forme di empatia marca-consumatore che –senza dubbio- lo gratificherebbero molto generando inedite forme di fedeltà alla brand. <br />Addirittura di collaborazione con questa.<br />Certo, il passo da compiere è sempre lo stesso: scendere a un livello paritetico con i propri consumatori, e non restare limitati a un dialogo dall’alto in basso come succede oggi con l’advertising classico. Passo non facile da compiere per molte aziende di questo Paese. Timore del confronto, perplessità di gestione dei feedback, le ragioni sono tante.<br />Davanti a tante possibili obiezioni, metto invece un motivo per farlo. <br />Immaginate migliaia di persone che oltre che comprare il prodotto lo commentano, ne evidenziano fatti positivi, sottolineano aspetti migliorativi magari proponendo essi stessi le soluzioni. Un salto copernicano rispetto all’oggi.<br />C’è qualcosa di questo nella nuova FIAT 500, quando chiede agli utenti di lavorare sulla personalizzazione della vettura.<br />E ci sono altri casi molto più completi di crowdsourcing, in cui le aziende hanno creato terreni di scambio col proprio pubblico godendone innumerevoli benefici sia di immagine che di popolarità, che di risultati pratici.<br />Le possibilità operative per un’azienda che volesse aprirsi a queste modalità risiedono nelle 3 tipologie di Crowdsourcing elencate sopra: Creazione, Previsione di fatti e/o dati, Organizzazione.<br />Su queste basi le possibilità sono davvero tante.<br />Il percorso di apertura verso una piena collaborazione col proprio pubblico può essere graduale, anzi deve esserlo. <br />E spesso e volentieri quelle che all’inizio sembrano rischi insormontabili scompaiono rapidamente in corso d’opera.<br />Il motivo è semplice: la gente ama le marche. E ama esserne coinvolta.<br />Sono le marche, a volte, a non rendersi conto di questo grande potenziale.<br /><br />Tag: http://www.readwriteweb.com/archives/crowdsourcing_million_heads.php<br /><br />Mauriziomauriziohttp://www.blogger.com/profile/14865931031597189924noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-24807920750954028722007-03-24T16:00:00.000+02:002007-03-24T17:24:19.849+02:00Wikinomics<a href="httphttp://www.wikinomics.com/://"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">Wikinomics</span></a> (<span class="blsp-spelling-error" id="SPELLING_ERROR_1">How</span> mass <span class="blsp-spelling-error" id="SPELLING_ERROR_2">collaboration</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_3">change</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_4">everything</span>), il <a href="http://www.amazon.com/Wikinomics-Mass-Collaboration-Changes-Everything/dp/1591841380/ref=pd_bbs_sr_1/102-3197340-9824911?ie=UTF8&s=books&amp;amp;amp;amp;amp;amp;qid=1174745124&sr=8-1">nuovo libro </a>di Don <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Tapscott</span>, già autore di un altro lavoro di successo "The <a href="http://www.amazon.com/Digital-Economy-Promise-Networked-Intelligence/dp/0070633428/ref=sr_1_6/102-3197340-9824911?ie=UTF8&s=books&qid=1174749374&sr=1-6"><span class="blsp-spelling-error" id="SPELLING_ERROR_6">Digital</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Economy</span></a>", e di <span class="blsp-spelling-error" id="SPELLING_ERROR_8">Antony</span> D. <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Williams</span>, rappresenta contemporaneamente un punto di arrivo, una riflessione sullo stato dell'arte e un punto di partenza.<br />Un punto di arrivo della discussione che negli ultimi dieci anni si è dipanata intorno allo sviluppo dell'Open <span class="blsp-spelling-error" id="SPELLING_ERROR_10">Source</span> e del modello economico-relazionale che da esso deriva applicato al software, una riflessione su come questo modello sia stato applicato ad altri campi più o meno limitrofi (<span class="blsp-spelling-error" id="SPELLING_ERROR_11">wikipedia</span> per tutti) e un punto di partenza sulla migrazione di questo modello in settori molto più distanti dal campo di applicazione originale.<br />Nell'indicare il <span class="blsp-spelling-error" id="SPELLING_ERROR_12">Being</span> Open, il <span class="blsp-spelling-error" id="SPELLING_ERROR_13">Peering</span>, lo <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Sharing</span> e l'<span class="blsp-spelling-error" id="SPELLING_ERROR_15">Acting</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_16">Global</span> come i principi fondanti della <span class="blsp-spelling-error" id="SPELLING_ERROR_17">Wikinomics</span> i due autori riconoscono implicitamente, e in parte esplicitamente, il ruolo fondante avuto da un visionario come <span class="blsp-spelling-error" id="SPELLING_ERROR_18">Richard</span> <a href="http://www.stallman.org/"><span class="blsp-spelling-error" id="SPELLING_ERROR_19">Stallman</span></a> e da un irriverente (intellettualmente parlando) <a href="http://it.wikipedia.org/wiki/Linus_Torvalds"><span class="blsp-spelling-error" id="SPELLING_ERROR_20">Linus</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_21">Torvalds</span></a>. Senza di loro sarebbe stata un'altra storia e anche il web, forse, si sarebbe sviluppato in un altro modo. Grazie a loro abbiamo avuto il sistema operativo GNU/Linux, il web server Apache, il <span class="blsp-spelling-error" id="SPELLING_ERROR_22">DB</span> MySQL, il browser <span class="blsp-spelling-error" id="SPELLING_ERROR_23">Firefox</span> e le decine di migliaia di prodotti del software Open <span class="blsp-spelling-error" id="SPELLING_ERROR_24">Source</span>, frutto del lavoro collaborativo di centinaia di migliaia di sviluppatori che hanno accettato di mettere a disposizione il codice da loro scritto, di collaborare <span class="blsp-spelling-error" id="SPELLING_ERROR_25">pariteticamente</span>, di condividere gli sviluppi attraverso un concetto di licenza rivoluzionario agendo a livello mondiale.<br /><span style="color:#000000;">Il cuore del libro ruota poi sull'analisi di sette modelli di collaborazione di massa che hanno sfidato altrettanti tradizionali modelli di business. Una vera e propria analisi dello stato dell'arte, affrontando anche alcune domande che costantemente ritornano sul tavolo della discussione: questo nuovo paradigma economico-relazione -organizzativo può essere utilizzato dalle aziende? Come? Come si può guadagnare operando al'interno di tale modello? Quali sono i limiti di questo modello? Sono superabili questi limiti? Chi pagherà le conseguenze di questo modello? Chi otterrà i maggiori vantaggi?</span> Assistiamo alla vittoria del comunismo o degli uomni liberi?<br /><span style="color:#000000;">Il libro si chiude, coerentemente, con un <span class="blsp-spelling-corrected" id="SPELLING_ERROR_26">invito</span> a raggiungere gli autori all'indirizzo <a href="http://www.wikinomics.com/">http://www.wikinomics.com/</a>, in una paritetica attività di produzione di una guida definitiva alla strategia del XXI secolo (il punto di partenza).</span><span style="color:#000000;"><br /></span><br /><br /><span style="color:#ffff00;"></span>beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0tag:blogger.com,1999:blog-4737147848222796729.post-69320042822126842812007-03-23T08:10:00.000+02:002007-03-23T13:26:30.987+02:00Web livesearchQuesta versione di <a href="http://livesearch.alltheweb.com/"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">alltheweb</span></a>, utilizzabile per ora solo con <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Firefox</span>, presenta un interessante aiuto lessicale nella <span class="blsp-spelling-error" id="SPELLING_ERROR_2">formulazione</span> delle domande, valido nel definire meglio l'ambito della ricerca e nell'ottenere quindi risposte più pertinenti.beppehttp://www.blogger.com/profile/16472193463734675923noreply@blogger.com0