Using netzine and blogrolls, consumers are questioning all the time the rules of the editorial elite, taking inspiration from peers to mix their own personal fashion style.
The social media world is flourishing with sites and projects which gather fashion street news, share informations and suggestions and offer buying solutions.
Some examples:
http://www.stitsh.com/
Look through our galleries of fashionable members of the public and if you like an item of clothing, click on it to buy it or something very similar. If you have requests, suggestions or just some commentary on our pictures please get involved in our new FORUM. All our images are of genuine people on the street, we don't use models. Our GALLERIES are updated weekly so check back regularly.
http://tavi-thenewgirlintown.blogspot.com/
12 year old garden gnome with the brain of a wind-up monkey, posture of a crotchety old hag, and tact of Larry David. I enjoy Edward Gorey, vulgar thoughts, rapping about Rei Kawakubo, and reenacting scenes from the Lion King with 10-month-old babies. I am not cute.
http://childhoodflames.blogspot.com/
camille
"Nothing of me is original. I am the combined effort of everybody I've ever known." - Chuck Palahnuik (Invisible Monsters)
"The whole point of magazine editorial is to present a cohesive vision," explains Julie Fredrickson, founder of fashion blogging community Coutorture. "That's why traditional media is conducive to fashion that is very distinct and holistic. New media is now providing a more effective venue for niches, subgroups and outliers in fashion to promote their vision."
http://www.thecobrasnake.com/
http://fashionista.com/
http://www.stylehive.com/
Ever seen someone on the street who's style is so cool, you just want to follow them from store to store and find out their style secrets? Well at Stylehive.com, you can!
Stylehive.com is an online style club for people who live for fashion, design and shopping. It's where you meet your style muses and follow them as they discover and share their latest finds.
Part social-networking club, part pop-culture lab , Stylehive.com is one big ensemble cast of trendsetters creating, discovering and buying the next big thing!
http://www.fashionwindows.com/
DALLAS, Dec 1, 2007 / FW/ --- In 1996, Fashionwindows.com was launched; a year later, it became a full-pledged fashion website covering the international fashion capitals as part of its reporting.
As part of the internet grassroots movement, FashionWindows was a trailblazer for its time. A decade has passed since then, and the internet had also evolved to become Web 2.0.
True to the pioneering nature of FashionWindows, it is also time to enter the Web 2.0 arena. From first-hand runway show reports, to blogs & wikis, editorial shoots & trend forecasting, FashionWindows promises to be your window on fashion.
Yet, progress is not without pain. As we try to make FashionWindows Web 2.0 compliant, the code that was written in 1995 through 2005 no longer applies. Databases, lay-out and software have to be upgraded and/or rewritten.
And as you take this journey with us, you will see a lot of changes. A new look and a new masthead with some familiar names will guide you as FashionWindows continues to cover fashion and retail.
http://www.my-wardrobe.com/womenswear
my-wardrobe.com is an entirely fashion-focused web site, designed and developed in the UK, and was launched in April 2006. We aim to offer you the latest in high fashion clothing, shoes, and accessories.
We support fashion designers from the UK and Europe and many important US and Australian designers are also represented as we aim to provide a comprehensive range of collections for your 'wardrobe'.
my-wardrobe.com only sells current season collections. You will find a selection of sale items throughout the site, but we will never sell last season collections at full price.
We aim to provide you with first class customer services:
Purchases are delivered next day to most UK and European destinations. All purchases are beautifully presented. Customers may return all items, including Sale items. Pricing is the Recommended Retail Price (RRP).
The call centre is open 9 am 6 pm Monday to Friday.
The site is constantly being updated as new collections arrive. Check back daily as no two days are ever the same.
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